Spider-Man Homecoming
The Spider-Man Homecoming campaign was the biggest movie event of the year, targeting kids, parents and Marvel fans around the world. Consumers engaged with the new Spider-Man through the website showcasing retailer exclusives and partner programs, an immersive Comic-Con experience, the official SMHC app and a comprehensive media strategy that included search, native, display and social media.
Baby Driver
The breakthrough film by Edgar Wright demanded an equally creative campaign, with every aspect and element approved by the filmmaker himself, and working closely with the ensemble cast to promote the film during release and award windows. This campaign is a celebration of stunning visuals, vibrant action sequences and eclectic music all beautifully layered together in materials targeting Edgar Wright Fans, Action Films and Independent Films segments. The digital marketing strategy included a robust paid and organic social campaign, along with retailer social programs, influencer events and activations.
